The pioneers of the modern “No-Fee” 1031 Exchange.
DeferAlly is the pioneer of the modern “No-Fee” 1031 Exchange, built for today’s investor. Others may claim the title, but only after Founder & CEO Will Egwu approached them with the idea of collaborating. That’s fine — innovation always attracts imitators. We’re focused on leading, not looking back.
Will Egwu
Founder & CEO
Meet the founder
Will Egwu is a serial entrepreneur driven by a deep sense of fairness and a relentless commitment to solving real problems. As a three-time founder and patent holder, he brings the vision, discipline, and execution that power DeferAlly’s mission: to make tax-advantaged investing simpler, smarter, and more accessible for everyone.
Meet the co-founder
Chris Smalley is the technical force behind DeferAlly. As Co-Founder & CTO, he architects the secure, bank-grade platform that powers every exchange — from the AI guide that hand-holds investors to the compliance tooling trusted by family offices and qualified intermediaries. A builder at heart, Chris is obsessed with turning a famously complex, paperwork-heavy process into something that feels effortless, transparent, and genuinely delightful to use.
Chris Smalley
Co-Founder & CTO
Fairness first
We share the interest your escrow earns instead of charging fees. Your money, working for you.
Built to lead
We pioneered the no-fee model and keep innovating — imitators always follow the leader.
Real execution
Vision backed by discipline: a three-time founder and patent holder leading the team.